The Very Secret Order

The Very Secret Order of Creatives Understanding was a successful affinity campaign for Veer. A secret society for creatives, so secret that everyone was already unknowingly a member. The centerpiece of the campaign was the Member Handbook, a direct mail piece (approx. 200,000 mailed) containing the society's philosophy, rules, and rites of passage – seven difficult riddles that, when answered, could be redeemed for discounts. A limited edition t-shirt was produced to help members to hide in plain sight.

You're a member too, so feel free to grab your own PDF of the handbook here: Member Handbook (5.4MB).

 

Writing: Anders J. Svensson
Design: Christina Huber & Drew Ng