SXSW Booth

For SXSW 2011 (and later at HOW), Veer's booth played with the idea that the company stores its most cliché stock photos in plainly labeled boxes, like a virtual warehouse. T-shirt and pin swag were made to match, and we collaborated with the folks at Gowalla to reward user check-ins with a limited edition Veer stamp.

Trade show booths can cost tens of thousands of dollars, but this booth cost only a few hundred dollars to produce. It also packs flat and light for shipping, is 100% recyclable, and on the last day of each conference, some of the boxes were given to conference attendees as souvenirs.

Writing: Anders J. Svensson
Design: Drew Ng
Production: Jen Pearson