An assortment of brand names and taglines for companies, products, and campaigns. It's all about first impressions, sparking interest, and being memorable.

In May 2009, I teamed with three designers for the Society of Graphic Designers of Canada's 24hr Design-a-Thon event. Our task was to rebrand and market a non-profit group that promotes youth philanthropy and volunteerism in Calgary.

When Veer co-produced Gary Hustwit's 2007 documentary Helvetica, I had the opportunity to work on some of the film's promotional materials. These included a notebook that won a merit award (PDF) in the 2008 HOW Design Annual, and an award (PDF) from Applied Arts in 2007.

The Amazing Summer Activity Book for Creatives and Their Pals contains games and diversions for creatives. The "Pals" concept led to the development of original characters, a cereal box containing a vinyl toy, and a series of ads promoting Veer's core products and services.

A direct mail piece notifying creatives of their membership in a secret society. The member handbook (PDF) contains rules of conduct, code phrases, secret handshakes, and puzzles. Winner of a 2008 Applied Arts award (PDF) for brochures/catalogs.

Veer Marketplace is a new presence in the world of microstock, offering low-priced images for budget-conscious consumers. The marketing is also targeted at photographers and illustrators who would like to sell their products in the website's curated collections.

22 Tall Type Tales is a book of curious, rhyming stories set in the typefaces that inspired them. I wrote the stories and set much of the type. You can download the book here if you'd like to read the entire thing.

A direct mail affinity piece for Veer, designed to engage and amuse its audience of creative professionals. The jigsaw puzzle was themed with pulp fiction and revealed a discount code when assembled.

A selection of ads that have appeared in magazines, major newspapers, and event programs.